How Companies Present XBRL Data on Their Websites

Written by Bob Schneider
Posted on October 26, 2010 Comments
October 26, 2010 | General | Bob Schneider

Written by Bob Schneider     Posted on October 26, 2010

The final rule on interactive data requires companies to post the XBRL files they submit to the SEC on their corporate websites (see Section 2B5 Web Site Posting of Interactive Data, pp. 74-79).  The rule states that the data be made available through the website address the company ordinarily uses to communicate with investors and that it remain posted for at least 12 months. The specific presentation, however --  appearance, design, location, etc. -- is not prescribed.

To examine how companies were handling presentation, I reviewed the websites of 100 companies selected at random from the XBRL Cloud EDGAR Dashboard.  I wanted to know  (a) whether the data was indeed available at the site, (b) the area of the Investor Relations section it resided, and, most important, (c) how it was presented.

It did not appear that noncompliance was a significant problem. Of the 100 companies, I could not locate XBRL data for five. As discussed in footnote 206 on p. 75 of the final rule, there are various provisions that extend the grace period for website posting, which may account for the absent XBRL files. I did not research each of these five exceptions, although I did note that three of the companies were recent first-time filers.

Of the remaining 95 filers, 61 – or about two-thirds – provided XBRL data in a format of which PetSmart provides a typical example. Drilling down from its Investor Relations gateway page to find the XBRL files for, say, a recent quarterly (10-Q) report, the user will:

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Moving XBRL Forward: A Call for Action on XSB Strategic Initiatives

Written by Bob Schneider
Posted on October 13, 2010 Comments
October 13, 2010 | General | Bob Schneider

The XBRL International Standards Board (XSB) has reached another milestone in its effort to make the XBRL standard easier to develop, use, and compare. On October 6, it released Preserve. Promote. Participate. Moving XBRL Forward, which details six initiatives that aim to (1) protect current investments in XBRL; (2) encourage the adoption of XBRL worldwide; and (3) prepare XBRL for new opportunities in the future.

The proposals follow the XSB’s publication of the discussion document XBRL: Towards a Diverse Ecosystem in February. As John Turner and Chethan Gorur, former and current XSB Chairs respectively, explained in an interview with this blog at that time, the discussion document explored the future business requirements of the data standard and set forth a set of goals that would help ensure those needs.

In that interview, John and Chethan emphasized two points:

(1) There is no uncertainty about the stability of the existing XBRL standard, which works well and is being used successfully in dozens of countries by millions of companies. The purpose of this XSB effort is entirely about doing the long-term planning that will ensure XBRL is a lasting and sustainable success.

(2) Although the XSB had come up with specific goals and proposals for each, it was just at the discovery phase of the process. The key element in evaluating and refining this plan would be the feedback they received from developers, filers, analysts, investors, and all other XBRL stakeholders.

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XBRL in Canada: The Case for Moving Forward

Written by Chantal Rassart
Posted on October 7, 2010 Comments
October 7, 2010 | General | Bob Schneider

My grandmother used to say, for every pro there’s a con, and that’s certainly true of technological progress. Yes, technology speeds up data processing; yes, it automates routine tasks; and yes, it makes information far more accessible. At the same time, now we are overwhelmed by data; simple changes to system parameters require the involvement of specialists; and computer systems within an organization often are incompatible with one another — to say nothing of external systems.

Today, businesses fill out most reports – production schedules to suppliers, financial statements to shareholders, financial ratios to bankers, requests for government grants, and so on -- in formats that must be manipulated again and again along the information supply chain. Wouldn’t it be great if a company (or even an individual) could generate financial information and other data only once in a format that allows both internal and external users to integrate it instantly into their systems?

As readers are aware, such universality is precisely what XBRL offers. With XBRL, data no longer needs to be manipulated for each information request. Information is automatically exported into a readable and usable format by each user’s application; all users need to do is automatically import the data that is recognized by their systems without further manipulation.

Since this time- and money-saving solution already exists, the question becomes why it isn’t being used more often. The level of interest in XBRL in Canada among users of financial information is instructive.

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XBRL: The Vision of Former FASB Chairman Robert Herz

Written by Bob Schneider
Posted on October 2, 2010 Comments
October 2, 2010 | General | Bob Schneider

Written by Bob Schneider     Posted on October 2, 2010

As reported previously in the business press, Robert Herz has retired as chairman of the Financial Accounting Standards Board (FASB). Beginning his tenure at the time of the Enron scandal, Mr. Herz had headed the organization for more than eight years. Effective October 1, Ms. Leslie F. Seidman is Acting Chairman; Russell Golden assumes his seat on the Board.

Mr. Herz is widely recognized as a strong supporter of XBRL, but just how early he saw its value is less well known. In 2000, only a couple of years after XBRL’s inception, Mr. Herz wrote a book with Robert Eccles et al The ValueReporting Revolution: Moving Beyond the Earnings Game. Introducing the then-new technology to readers, the authors state:

It is felicitous [emphasis in original] when a new technology emerges that a revolution can press immediately into service…The new technology for the ValueReporting Revolution has an appropriately arcane name, XBRL…With XBRL, virtually anyone can take information from a company’s website and directly download it to software on any device, including the Internet, for quick and easy analysis in any number of ways.

As I read over the comments in the book concerning XBRL, two themes came into focus. First, the authors envisioned that XBRL would be a catalyst for creating a single set of global accounting standards. Second, despite spending his career focusing on financial information, Mr. Herz recognized its limitations and put great store in nonfinancial indicators. XBRL would be crucial for their dissemination and use:

Current efforts to develop XBRL have focused on definitions relating to the existing accounting standards used in various countries, U.S. GAAP and IAS [the predecessor of IFRS]....Guess what? XBRL could also serve as the Internet platform for the nonfinancial value drivers discussed throughout this book, even for qualitative information. But only when standards are developed for these nonfinancial measures, similar to those for financial measures, can the full benefits of XBRL be realized in the ValueReporting environment. [p. 309]

Speaking at the 11th XII Conference in April 2005, Mr. Herz discussed his vision of what he believed corporate reporting – not merely financial reporting – should be, and the key role to be played by XBRL:

The use and benefits of XBRL can -- and I believe should -- extend beyond financial information…I think the future might go something like this: At the center of global corporate reporting would be a core reporting product for companies participating in the international capital markets, one containing both financial statements, financial disclosures, and other financial data based on a single set — or at least a substantially common set -- of accounting standards, as well as key nonfinancial information and key performance data, hopefully based on common definitions and probably by industry sector…(9:53-11:22)

And as this CFO.com article states, when Chairman Cox began to campaign in earnest for the SEC to adopt XBRL, Mr. Herz was a firm ally:

The Financial Accounting Standards Board appears poised to significantly increase its role. FASB Chairman Robert Herz has repeatedly expressed support for XBRL. Indeed, while it is clearly Cox's initiative, he and Herz have both been beating the drum for XBRL as part of Herz's much broader public campaign to reduce accounting complexity.

A KPMG report on IFRS issued in 2007 provides further evidence of Mr. Herz's support for the data standard:

[Mr. Herz] was enthusiastic about XBRL and the use of such technology. ‘The big question over all of this is if XBRL really takes off and gets driven down into companies’ internal reporting systems what influence would that have on IFRS’, he said. ‘You could have a core set of financial standards and then a set which are technology-driven’…Narrative reporting and financial reporting becomes much easier with tagging’, he said. ‘Turnover? Would you like to see the six different components of turnover? Click! And so on’.

Mr. Herz’s vision for corporate reporting has, of course, yet to be fully realized; but his efforts toward that goal have been well rewarded. As work proceeds toward adoption of a single set of global accounting standards and implementations of XBRL spread, his impact on both financial and nonfinancial reporting will be felt for many years to come.